 The current president, Mr. Chi-Chin Lin, inherited the family business at the age of 26. Though there was only a few staff worked in a small factory, Mr. Lin had an ambition and determination to become the biggest belt manufacturer in Taiwan, thus, the company brand and name were named "KING" with the intention to lead the company toward the leader of this conveyor belt industry.
To make better expression of the brand representing the product, concept and business spirit, the logo was designed to start with  symbolizing the endless extension of the product, and  means the spirit of continuous progress and growth, the two images were combined to form the brand logo. and to show the king style.
Hsin Yung Chien Co., Ltd. (HYC) was established in 1964 in Nantou, Taiwan. Currently HYC is the biggest manufacturer in producing rubber conveyor belts in Taiwan and keeps on developing new equipments and renewing production procedure. HYC also has passed through ISO9001 and ISO14001 and ISO 45001 certificate and product lines include light and heavy-duty and specialty conveyor belts in wide range of application such as mining, steel, aviation, agriculture, logistics and pier automatic production line by "KING" brand in global market.
In 2009, HYC started to design a new brand image. Because the product material is combined in High-polymer Silicone and Sheet (the length is unlimited), "Silieet" and "矽利特" becomes new English and Chinese name. After five years of research, development and improvement on new product for electronic industry, the "electronic sheet " came out to replace a lot of paper and save the cost. This is first one and only in the world. At the same time, another new product - "Heating Pad" was awarded in Nuremberg Innovation Products Contest in 2011. The traditional production mode and method is replaced by the latest process technology and automatic equipment to supply high value-added services and excellent quality for market differentiation in global market.
With new technology, materials and specittalized equipment, Hsin Yung Chien provides various conveyor belts and transmission belts with good function, high quality and excellent capability of transportation to satisfy the demands of the customers.
In 2016, HYC started with new composite material development as" Newsheet" brand for 3C application, car parts, bicycle parts and customer goods.
Newsheet focuses on environmental protection with recycling composite material and new products are announced in 2019.
SUMMARY
- Founded: 1964
- Location: Nantou, Taiwan
- Area: 50,000 Square Meters
- Three departments/products:
NEWSHEET: Carbon Fiber Thermoplastic (Recycling) Composite
KING: Rubber Conveyor Belt, Rubber Sheet, Rubber Dam, etc.
SILIEET: Hot-pressing cushion pad
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